TAMPAX SAVED MY VIBE
Client: Tampax
Channels: TVC / Digital OOH / Social / Cinema / Influencer
Challenge: Encourage Gen Z women to choose Tampax over pads for more than just active moments.
Solution:
We reimagined an iconic disco track (that had been getting some serious airtime on TikTok) to demonstrate that Tampax can save your vibe on all sorts of occasions.
Results:
Massive boost in sales with the campaign subsequently adopted across Europe. Hugely increased product consideration among the hard-to-reach target demographic.
We reimagined an iconic disco track (that had been getting some serious airtime on TikTok) to demonstrate that Tampax can save your vibe on all sorts of occasions.
Results:
Massive boost in sales with the campaign subsequently adopted across Europe. Hugely increased product consideration among the hard-to-reach target demographic.
BIG MOUTH
Client: Virgin Media
Channels: TV / Radio / Social
Challenge: Give an unmistakable shout-out to Virgin Media’s superior broadband speeds.
Client: Virgin Media
Channels: TV / Radio / Social
Challenge: Give an unmistakable shout-out to Virgin Media’s superior broadband speeds.
Solution: We enlisted the lighting-fast voice of UK Garage legend MC Neat, laid down some banging rhymes and rolled out his big mouth, big speed energy across TV, radio and social.
20” TVC
THE MAKING OF THE TVC - LIP SYNCED TO MC NEAT
30” RADIO...With the ultrafast tees n cees.
INSTORE POSTER
WHEN IT REALLY, REALLY MATTERS
Client: Gillette
Channels: TV / Social / Digital / OOH
Challenge: Launch Gillette’s new male intimate trimmer and razor in the UK market.
Client: Gillette
Channels: TV / Social / Digital / OOH
Challenge: Launch Gillette’s new male intimate trimmer and razor in the UK market.
Solution: We created a humorous campaign that acknowledges men’s genuine concerns about grooming “down there” while providing the reassurance that only Gillette can offer.
Results: The campaign was so successful that a follow-up commercial was commissioned for the Paris Olympics starring Tom Daley.
Results: The campaign was so successful that a follow-up commercial was commissioned for the Paris Olympics starring Tom Daley.
12 GIGS FOR 12 KIDS
Client: O2
Channels: Social / OOH / Experiential
Challenges: Build online brand love for O2, promote War Child’s vital work, drive donations and sell out all 12 BRITs Week gigs.
Solution: We asked all 12 BRITs Week artists to dedicate their gig to a particular child, whose story was then brought to life in an animated film. These were shared on O2’s YouTube and Instagram feeds and reposted by each artist. Each child’s story was played on stage before their paired artist’s gig and was further communicated by posters, digital screens and the artist themselves, bridging the gap between the joyfulness of the occasion and the seriousness of the cause.
Client: O2
Channels: Social / OOH / Experiential
Challenges: Build online brand love for O2, promote War Child’s vital work, drive donations and sell out all 12 BRITs Week gigs.
Solution: We asked all 12 BRITs Week artists to dedicate their gig to a particular child, whose story was then brought to life in an animated film. These were shared on O2’s YouTube and Instagram feeds and reposted by each artist. Each child’s story was played on stage before their paired artist’s gig and was further communicated by posters, digital screens and the artist themselves, bridging the gap between the joyfulness of the occasion and the seriousness of the cause.
Results: The most successful War Child BRITs Week ever with organic shares from The 1975, Jess Glynne, Enter Shikari, Anne Marie, Tom O’Dell, Idles, Mable, You Me At Six, Bring Me The Horizon, Tom Walker and Frank Turner. Without any paid social media behind the posts, the content earned 797,528 views, engagement doubled compared to the previous year, donations rose by 15% and the link between O2 and War Child was made clear, with 105,000 people now seeing O2 as ‘a brand that does social good’.
THERE’S MORE TO IT
Client: The Economist
Channels: DOOH/ YT/ Social/Digital/ Radio
Market: USA
Challenge: Show the uninitiated that there is more to The Economist than its name suggests.
Client: The Economist
Channels: DOOH/ YT/ Social/Digital/ Radio
Market: USA
Challenge: Show the uninitiated that there is more to The Economist than its name suggests.
Solution:
Using head-turning headlines we shared unexpected articles from The Economist with the widest-possible audience. We then encouraged passers-by to satisfy their curiosity by reading the full story via our digital and print channels using the line ‘there’s more to it’.
Using head-turning headlines we shared unexpected articles from The Economist with the widest-possible audience. We then encouraged passers-by to satisfy their curiosity by reading the full story via our digital and print channels using the line ‘there’s more to it’.
An editorial look and feel was developed using images to reflect each article and headline. A layered visual effect to represent depth and intrigue was created whilst working in harmony with the existing Economist iconic red and typeface.
