CRY 4 CORAL
Client: The Ocean Agency, Vulcan and The United Nations.
Channels: Digital/ VR/ Print
Challenge:
Coral is critically endangered. Our brief was to generate a groundswell of public pressure so policy-makers take action.
Solution:
We aimed to get the world talking - with a world-first voice petition. Instead of signatures, people could tag a voice note ‘cry4coral’ on our digital reef.
Coral is critically endangered. Our brief was to generate a groundswell of public pressure so policy-makers take action.
Solution:
We aimed to get the world talking - with a world-first voice petition. Instead of signatures, people could tag a voice note ‘cry4coral’ on our digital reef.
IMMERSIVE VOICE PETITION
HOW IT WORKS: ADD YOUR CRY BY TAGGING THE REEF
AWARENESS POSTER
DIGITAL OOH
Our interactive billboard generates a unique voice signature when you say your cry4coral.
These can be tagged on the digital reef and shared socially.
FORTNITE - THE FIGHT FOR SURVIVALTo reach the generation most likely to witness the extinction of coral, we’ll create a reef on Fortnite. Gamers can use their headsets to leave a cry4coral and earn a shield potion.
FROM PITCH WIN TO REAL WORLD: VR EXPERIENCE
On the strength of our pitch work, we were awarded a brief for a key climate conference. We created a VR film to inspire delegates to commit to targets for 2020 that could save coral. Using the idea of 2020 vision, we revealed the unseen consequences of coral extinction.