TAMPAX SAVED MY VIBE
Client: Tampax
Channels: TVC / Digital OOH / Social / Cinema / Influencer
Challenge: Encourage Gen Z women to choose Tampax over pads for more than just active moments.
Solution:
We reimagined an iconic disco track (that had been getting some serious airtime on TikTok) to demonstrate that Tampax can save your vibe on all sorts of occasions.
Results:
Massive boost in sales with the campaign subsequently adopted across Europe. Hugely increased product consideration among the hard-to-reach target demographic.
We reimagined an iconic disco track (that had been getting some serious airtime on TikTok) to demonstrate that Tampax can save your vibe on all sorts of occasions.
Results:
Massive boost in sales with the campaign subsequently adopted across Europe. Hugely increased product consideration among the hard-to-reach target demographic.
