FORGED IN FINLAND
Client: Lynx SnowmobilesChannels: YouTube/ Digital/ Social / CRM
Challenge:
Launch this cult Finnish snowmobile brand in North America.
Solution:
We had to prove our mettle on foreign snow. So we told Lynx’s origin story: forged in a land of extremes; engineered for the fiercest trails; ready to break new ground. Using ambassadors, we brought to life the unswerving performance that makes Lynx riders a cut above. At peak-hype, we unveiled our latest models in a live online launch.
We had to prove our mettle on foreign snow. So we told Lynx’s origin story: forged in a land of extremes; engineered for the fiercest trails; ready to break new ground. Using ambassadors, we brought to life the unswerving performance that makes Lynx riders a cut above. At peak-hype, we unveiled our latest models in a live online launch.
THE TEASE
LAUNCH FILM - THE BIG REVEAL
PRODUCT DEMOS - RAVE RE & BOONDOCKER DS
AMBASSADOR CONTENT
We gave our ambassadors hydrophobic slogan tee. Worn on their first new LYNX snowmobile ride it revealed the message ‘WE ARE LYNX’.
The LYNX moto being if you’re not breaking a sweat, you’re not really a true rider. Later, we sold these as merch on the Lynx website.
We gave our ambassadors hydrophobic slogan tee. Worn on their first new LYNX snowmobile ride it revealed the message ‘WE ARE LYNX’.
The LYNX moto being if you’re not breaking a sweat, you’re not really a true rider. Later, we sold these as merch on the Lynx website.
SOCIAL AND WEBSITE
