FORGED IN FINLAND
Client: Lynx SnowmobilesChannels: YouTube/ Digital/ Social / CRM
Challenge:
Launch this cult Finnish snowmobile brand in North America.
Solution:
We had to prove our mettle on foreign snow. So we told Lynx’s origin story: forged in a land of extremes; engineered for the fiercest trails; ready to break new ground. Using ambassadors, we brought to life the unswerving performance that makes Lynx riders a cut above. At peak-hype, we unveiled our latest models in a live online launch.
We had to prove our mettle on foreign snow. So we told Lynx’s origin story: forged in a land of extremes; engineered for the fiercest trails; ready to break new ground. Using ambassadors, we brought to life the unswerving performance that makes Lynx riders a cut above. At peak-hype, we unveiled our latest models in a live online launch.
SOCIAL TEASELIVE LAUNCH ON SOCIAL + PRODUCT DEMOS
#ThisIsSisu
Social series
SISU - a Finnish word that defines Lynx riders, but has no direct translation.
So we defined it not with words, but actions - challenging our ambassadors to SISU initations and encouraging engagement through UGC.
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Social series
SISU - a Finnish word that defines Lynx riders, but has no direct translation.
So we defined it not with words, but actions - challenging our ambassadors to SISU initations and encouraging engagement through UGC.
AMBASSADOR CONTENT
We gave our ambassadors hydrophobic slogan tee. Worn on their first new LYNX snowmobile ride it revealed the message ‘WE ARE LYNX’. The LYNX moto being if you’re not breaking a sweat, you’re not really a true rider. Later, we sold these as merch on the Lynx website.
We gave our ambassadors hydrophobic slogan tee. Worn on their first new LYNX snowmobile ride it revealed the message ‘WE ARE LYNX’. The LYNX moto being if you’re not breaking a sweat, you’re not really a true rider. Later, we sold these as merch on the Lynx website.
