SËEN
Client: IKEA
Channels: Digital/ Experiential / In-Store / Print
Challenge: Bring The Wonderful, Everyday to life by celebrating IKEA’s close association with Pride in London.
Solution:
Inspired by the Pride pledge of Freedom To Be Visible, we transfomed one of IKEA’s most overlooked assets; their picture frames. We replaced the standard generic stock shots with crowd-sourced photos from the LGBTQIA+ community in a lasting show of pride - both wonderful and everyday.
Inspired by the Pride pledge of Freedom To Be Visible, we transfomed one of IKEA’s most overlooked assets; their picture frames. We replaced the standard generic stock shots with crowd-sourced photos from the LGBTQIA+ community in a lasting show of pride - both wonderful and everyday.
