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^{Client: Gillette France

Channels: Press / Social / TVC

Challenge: Leverage Gillette’s position as Official Partner of the 2024 Paris Olympics to gain brand love in the French market.}

^{Solution: A beautifully simple press ad that ran on the back cover of France's premium sports magazine "L'Équipe" for the duration of the Games. Accompanied by successful social and TVC campaigns starring French captain Kevin Mayer.

Results: Longlisted for Epica and Eurobest awards.}

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