^{WHEN IT REALLY, REALLY MATTERS}

^{Client: Gillette

Channels: TV / Social / Digital / OOH

Challenge: Launch Gillette’s new male intimate trimmer and razor in the UK market.}

^{Solution: We created a humorous campaign that acknowledges men’s genuine concerns about grooming “down there” while providing the reassurance that only Gillette can offer.

Results: The campaign was so successful that a follow-up commercial was commissioned for the Paris Olympics starring Tom Daley.}