FLASH! AH-HA!
Client: Flash
Channels: TVC / Radio / Social
Challenge: Give Flash a makeover, bringing back the joy and energy while promoting an ever-wider portfolio of products.
Solution: We created a series of TV and radio spots, based on the unmistakable Queen song, showing how Flash can come to the rescue in all sorts of cleaning emergencies.
Results: Flash has been voted Most Trusted brand across 4 categories in the annual Newsweek awards. Spray Wipe Done became the best-selling P&G Spray within 2 months of launch, generating “phenomenal” levels of organic social media interest.
Results: Flash has been voted Most Trusted brand across 4 categories in the annual Newsweek awards. Spray Wipe Done became the best-selling P&G Spray within 2 months of launch, generating “phenomenal” levels of organic social media interest.