BEYOND BROADBAND
Client: BT
Channels: TVC/ Press/ Radio/ Digital/ Social
Challenge: BT Broadband is an above-average package but, unfortunately its prices are above-average too. To win over consumers, BT wanted to pitch its all-round great quality.
Solution: Fast. Safe. Strong. Three qualities that made BT broadband so much greater than the sum of its parts. We brought them to life with ‘Beyond Broadband’, a campaign that showed our product as the animating force for everything you love - from gaming to streaming and social sharing.
As well as TV, we developed a series of unique kinetic type and created a series of ready-to-go tactical ads that reinforced certain key benefits...and stoked a little friendly rivalry with our competitors.
As well as TV, we developed a series of unique kinetic type and created a series of ready-to-go tactical ads that reinforced certain key benefits...and stoked a little friendly rivalry with our competitors.
30” TVC
DIGITAL/SOCIAL
Client: BT
Channels: Tactical Press
Challenge: BT wanted a batch of ready-to-go tactical ads to unpack the benefits of flexible new BT TV; BT Tech Experts and its 4G back-up hub that kicks in when your main hub conks out. They also fancied stoking a little friendly rivalry with their competitors.
Brief 1: BT TV’s flexibility
![]()
![]()
Channels: Tactical Press
Challenge: BT wanted a batch of ready-to-go tactical ads to unpack the benefits of flexible new BT TV; BT Tech Experts and its 4G back-up hub that kicks in when your main hub conks out. They also fancied stoking a little friendly rivalry with their competitors.
Brief 1: BT TV’s flexibility
Solution: We created a bank of press ads playing with BT’s new tone and brand look.
![]()
![]()
Brief 2: Our Tech Experts’ convenience
![]()
Brief 3: Our Smart Hub’s reliability
